Bollywood actress Bipasha Basu has been roped in by Kinetic Motor as their brand ambassador. The actress would primarily be seen endorsing the upcoming Kinetic-SYM scooter, slated for launch next month.

The upcoming Kinetic-SYM scooter, from Kinetic's association with Taiwan's $1.1 billion automotive giant SYM, would be targeted at women riders. It would feature a 125cc engine and promises to offer best-in-class performance, technology and user friendly features.

Bipasha Basu was identified as a great brand fit based on a comprehensive research among 1200 intending buyers of gearless scooters. Bipasha Basu is viewed as a woman who has made it on her own merit and signifies the independent modern woman.
Bipasha will feature in the mainstream advertising campaign for the Kinetic-SYM scooter, including television, print and internet. An outdoor campaign of hoardings and contests is also part of the plan, and a special audio-visual that demonstrates the new scooter to be played in all Kinetic dealerships will also feature Bipasha - an innovative launch plan.